What Is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media search engines, and other similar channels. Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. The different ways to conduct Digital Marketing are: • Search Engine Optimization (SEO) — SEO is the practice of improving ranking within major search engines to increase online traffic. • Search Engine Marketing (SEM) — SEM leverages paid online advertising to increase website visibility within search engines. • Pay-Per-Click (PPC) — PPC is an online method for advertising where a business only pays for its ads when a person clicks on them. • Social Media Marketing (SMM) — SMM is the practice of using social media ch...